Are You Marketing Your Business with Video?

It is estimated that video comprises over 80% of internet traffic and that two-thirds of consumers would rather watch a video than read text about a potential purchase. in addition to this, videos are much easier to rank in search engine results than webpages.

Why Is This?

The answer to that is pretty simple actually. Google owns YouTube, and if you’ve ever spent any amount of time watching YouTube videos you are aware that videos from the most popular YouTube video creators are “monetized”, meaning that you are likely to see ads displayed within the videos and on the account pages. What this means is that YouTube is a revenue stream for Google. Considering this fact, is it still a mystery that Google gives YouTube videos preferential treatment when it comes to your search engine results?

Try This Experiment

To illustrate this, navigate to Google and enter a search term that begins with the words ‘how to” and complete that phrase with something relevant to your business. The first results will be the paid ads, after that you will see the snippet, which is the webpage or site that is globally the best optimized for that keyword string. After that you will see YouTube videos. As a matter of fact, we are so sure of this that if you are able to complete a search using these criteria that does not return video results, we will produce a video for your business optimized around these keywords for half price. If that happens, not only will you be getting a great deal on your video, we can almost guarantee that you rank on the first page of Google for that keyword. Not a bad deal right?

First Rule Digital Marketing, LLC has recently acquired Local Lead Video and Local Social Media Video, further expanding our ability to quickly and affordably deliver high quality video.