There really is no getting around it, a successful website SEO strategy requires content. Moreover, the days of filling a website with meaningless content just for the sake of having content passed so long ago they are the internet equivalent of dinosaurs. Of course there are still many websites that value quantity of content over quality of content, but you won’t find any of them occupying the top ten spots of a search engine results page. Back then, in those dinosaur days, simply having a ton of keywords in your blog posts and on your pages could possibly result in high search engine rankings, but even then it was not guaranteed. Today search engines are more concerned with the user experience. Search engines want to return results that will answer the users question, provide a solution to the users problem, or provide a comprehensive amount of information to satisfy a user query.
Proper SEO Requires Quality Content – There Is No Shortcut
As a customer focused business you want to offer your website visitors valuable information through both your website and blog content, but how valuable can this information be if your potential customer never finds it? Therefore, if your content doesn’t contribute to your overall SEO strategy, if it’s not helping to increase your search engine rankings, it is a weak link in your digital marketing strategy and you are probably missing opportunities.
Whether you write your own content or hire dedicated writers to create content for your website, you should be aware that search engines prefer content that meets the following criteria:
- At least 800 words in length
- 1.5 to 3% keyword density
- Keyword optimized section headers
- Bulleted lists where applicable
A successful content strategy will also optimize content for both short tail and long tail keywords. Short tail keywords consist of 1 to 3 words, such as “pool maintenance” or “landscaper” and are usually extremely competitive. Long tail keywords are longer than three words in length, usually contain short tail keywords, and can be much less competitive. In addition, long tail keywords usually indicate buyer intent. For example, a potential customer searching for the term “emergency plumber Alpharetta” is probably seeking an immediate solution to a problem.
Lastly, when a potential customer does land on your website and find your content, that content needs to be grammatically correct, well written, and relevant. When selecting a content provider for your website the aforementioned items should be a minimum requirement.
First Rule Digital Marketing provides both Premium and Standard content solutions to meet the needs of a diverse client base.
Content Marketing Managed Service
The Content Marketing Managed Service is a premium, hands off content marketing service designed to meet the needs of large companies, companies in highly competitive or highly technical fields, and business owners who prefer a full service concierge style content provider. Content Marketing Managed Service clients are able to leverage the expertise of a dedicated Strategy Manager. The onboarding process involves extensive interviews, market research and planning to identify:
- Content marketing business objectives
- Content marketing gaps
- Market and competitor analysis
- Audience and tone
- The best long tail keywords
Clients are presented with a quarterly topic generation plan to approve before writing begins and the blog articles are written by a dedicated team of writers managed by the Strategy Manager. The articles are delivered on a consistent weekly basis with a companion blog summary video.
Choose one of the options below to see Content Marketing Managed Service samples
Our standard Steady Content service is designed specifically to meet the needs of small to medium sized companies, especially local service providers including but not limited to:
- Professional Services – dentists and orthodontists, medical spas, dermatologists, chiropractors, and plastic surgeons
- Pet Care – veterinarians, pet groomers, pet sitters
- Gyms and Fitness Centers
- Mortgage and Real Estate Brokers
- Insurance, Financial, and Tax Planners
- Home Security Companies
- Event Planners
- Travel Agencies
The Steady Content service will provide two 1,200 word keyword optimized blog articles each month. The articles will include a high resolution featured image and each will be submitted for client approval prior to being automatically posted to your WordPress blog. Subscribers to this service also have the option of ordering additional 1,200 word articles if desired.